Soondus - Clothing Line

Branding, Art Direction

Soondus is a clothing line catered for women only, with an emphasis on modesty and femininity. With its garments made and designed in Turkey, it carries an eastern but modern flavor. Soondus is an Arabic word which refers to a heavenly garment. This being the concept that gave inspiration to the design of the brand identity, various subtle floral patterns were used. The logotype too alludes to paradisaic imagery and expressions.