Silver Lining Donor Pack

Art Direction, Copywriting, Packaging

Silver Lining is a care and nurture center for underpriveleged children in Africa. This donor pack is an unusual way to get donors and supporter to build an emotional bond with the ethos of the organization. The pack consists of puzzle pieces, each one describing an aspect of the organization and how it transforms lives. When put together, it leaves a shape of a hand, for which there is also a puzzle piece. The and piece has a print of an actual hand, designed to being a real and human feeling across in this ensemble.