Neutral - Branding & Advertising
15 January 2013Advertising, Art Direction, Branding
Branding and Advertising assignment for a new retail homeware brand in Tanzania.
Brand statement:
With a vision to uplift the home and livign experience in Tanzania, Neutral opened on 19th September, 2012. Neutral brings value for money home goods to a location that is convenient and accessible, an at wonderful prices. Each product item is carefully selected to be added to the Neutral range, which is based on Earth colours and modern trends in home improvement.
With a vision to uplift the home and livign experience in Tanzania, Neutral opened on 19th September, 2012. Neutral brings value for money home goods to a location that is convenient and accessible, an at wonderful prices. Each product item is carefully selected to be added to the Neutral range, which is based on Earth colours and modern trends in home improvement.
The core logo
The N symbol represents the feeling of balance in the home, with weigh of its parts design so that they are equally balanced and symmetrical from many angles.
The N symbol represents the feeling of balance in the home, with weigh of its parts design so that they are equally balanced and symmetrical from many angles.
Architecture of the logo
Brand and Colour Palette
The colours selected bring together harmony and comfort and modern taste.
The colours selected bring together harmony and comfort and modern taste.
Advertising - Magazine and Email
Advertising -- Print and Email
Contact
Corner ITV/Bagamoyo Road
Mwenge Industrial Area
P.O. Box 38070, Dar es Salaam, Tanzania
Telephone: +255 22 270 1125
Mobile: +255 746 304 600
Email: info@identitytz.com
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