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Nara - Brand / Brand Guide / Brand Space

24 November 2011

Branding, Interior Design, Graphic Design

Nara - Modern Human Living

Core customer-facing logo with one application. To emphasize the 'human' aspect of this brand, which is typically in clinical looking market sector, the logo was to appear with a close-up of a face. The word 'Nara' is Swedish for 'near'. The brand attempts to do away with the clinical approach to contemporary furniture and make it more approachable to a broader demographic.

The brand guide book covers the brand expression and usage guidelines from logotype, to stationary to vehicles.

The retail environment, or brand space, also extends itself from the human and 'near concept. The physical elements of the space is inspired by the curvature of the logo's outer shape which represents modernity.

Contact

Corner ITV/Bagamoyo Road
Mwenge Industrial Area
P.O. Box 38070, Dar es Salaam, Tanzania
Telephone: +255 22 270 1125
Mobile: +255 746 304 600
Email: info@identitytz.com

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