Kohinoor - Premium Basmati Rice

Packaging, Graphic Design, Typography

Kohinoor is the name of the diamond on the crown of the Queen of England, taken from India during their colonial rule. The mark of the brand as well as the packaging concept is centered around the facets of a diamond. The mark has a resembelence of pieces of rice as well. The package itself appears as a facet of a diamond, with the portions within being sub-facets.

The mark - a diamond.