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Kisima Water - Rebrand

13 April 2012

Advertising, Branding, Graphic Design

Rebrand for mineral water bottled for dispensers
Kisima is one of Tanzania's first company's to purify, bottle and sell water to homes and office around Dar es Salaam. With the decision to introduce additional products, such as disposable bottles at different sizes, came the urge to refresh its image and apply a more strategic marketing position for itself. Identity engaged the client on a journey of self-discovery through an exploration of market strategy and some research to solidify its target position for the next 5 years.

The result of this journey was a brand image that spoke directly to its consumer about the positive effects of water, adding an emotional element to the marketing with words such as "purify you mind body and spirit". With its target audience being corporate offices and homes, a more modern, fresh and corporate look was used for the brand in its labels and advertising.


The old brand