Karibu Rebrand

Strategic rebrand of a 50 year-old travel agency. Formerly known as Walji's Travel Bureau, and also having a sister company called Karibu Holidays, the management was strategically encouraged to merge the two as one super travel brand that focuses on corporate and leisure travel and has a strategic emphasis on the Tanzanian travel market. The result was a brand that is designed to elevate the experience of the traveler and associate each journey with that of the journey of life, hence the tagline "Travel your world".