Inquiry Form

Karibu Rebrand

29 May 2013

Art Direction, Branding, Graphic Design

Strategic rebrand of a 50 year-old travel agency. Formerly known as Walji's Travel Bureau, and also having a sister company called Karibu Holidays, the management was strategically encouraged to merge the two as one super travel brand that focuses on corporate and leisure travel and has a strategic emphasis on the Tanzanian travel market. The result was a brand that is designed to elevate the experience of the traveler and associate each journey with that of the journey of life, hence the tagline "Travel your world".

Identity formulated the brand strategy from an organizational level and developed the brand and its various service divisions so that the overall communication appears from one strong brand voice. Divisions are sub-branded through the use of colour and en extended logo as seen in the below illustrations.

The previous two brands: