Karibu Brand Book

Art Direction, Branding, Copywriting

A booklet designed to give employees and clients a better understanding about their refurbished brand. Identity rebranded the Tanzanian travel agency, which is 50 years old and has four key divisions that group various travel-related services. This piece captures the spirit of the divisions and the brand as a whole, speaking to both an English-speaking and Swahili-speaking audience. The bilingual approach was used to emphasize the importance of being local yet global at the same time.