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East Meats West

30 January 2013

Art Direction, Branding, Packaging

East Meats West is a brand new gourmet small goods business in Sydney, Australia. It caters to an emerging Muslim market that is seeking finer foods in their diet. The branding scheme is a merger of modern gourmet style with an eastern/middle eastern flavor. It reflects the character of the kinds of products it makes - the merger of western processes and eastern flavors.

The circular logo is also used as a sticker for packaging the products after wrapping the meats. The logo is inspired by the age-old method of branding cows, which was done centuries ago to identify cows in a farm.