24 Ounces

Branding, Graphic Design, Packaging

This hip brand centers itself around the concept of 'movement'. Urban life all over the world has a fast pace, with city dwellers always being in a rush to get in and get out. The typographical treatment of the logo and packaging reflects this pace and nature.

The core logo as well as three alternative applications to form a schematic logo. The color palette is based on the colors of produce.